Know which leads to call first, every morning

A custom AI model trained on your own data ranks your leads by conversion probability, explains why, and shows which marketing channels actually drive revenue.

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Connects with your existing tools

How we give your sales team an edge

Priority Queue 8 hot leads today
TdV
Thomas de Vries
Visited pricing 3× · opened quote email 4h ago
92
↑ +18
SB
Sarah Bakker
2 showroom visits · high deal value segment
79
↑ +6
MH
Mark Hendriks
Re-engaged after 3 weeks of silence
63
↑ +14
Lead scoring

Your sales team knows exactly who to call first

Every morning at 6AM, leads are re-scored based on everything that happened overnight: website visits, email opens, ad clicks. The person at the top of the queue is there for a reason, and the reason is written out in plain English.

Marketing Attribution — This Month
Google Search 38%
Email Nurture 29%
Meta Ads 17%
Organic SEO 16%
Insight: Last-click credits Meta Ads at 41% — our model shows 17%. Meta is closing, not driving. Shift budget to Search and Email.
Attribution

See which ads actually drive revenue

Last-click attribution lies. It credits whatever the lead clicked last and ignores every touchpoint that actually built the intent. Our model measures how much each channel moved the conversion probability. The same model that scores leads also powers your attribution.

87
Thomas de Vries
De Vries Keukens · ↑ +22 since Monday
Why this score
Visited the pricing page 3 times in the last 48 hours
Opened the quote follow-up email — 4 hours ago
Attended 2 showroom appointments (high conversion signal)
No response to last 2 call attempts
Explainability

Not just a score — a reason

Every score is backed by a plain-language explanation of the signals that drove it. Your sales team understands what they're walking into before they pick up the phone. No black boxes.

Up and running in 4 weeks

No long procurement processes. No IT department required. Just your CRM, your data, and a working model.

01

We run a live demo with your data

We connect to your CRM and run the numbers live in a 45 minute call. You see exactly what the model would look like for your pipeline, before spending a single euro.

02

We build a model trained on your history

Using your actual conversions, not industry benchmarks. The model learns what predicts a sale in your pipeline, with every feature and decision documented.

03

Your team uses it every morning

Daily priority queue, a live dashboard, monthly reports. We handle monitoring and quarterly retraining. You just make better calls.

If it doesn't work,
you don't pay.
Simple.

Not satisfied within 60 days of going live? You get a full refund. No justification needed, no awkward back-and-forth, no conditions buried in the fine print.

We're only worth paying for if we're making your sales team better. The guarantee just makes that obvious.

What you're protected against
✓
No measurable lift in lead prioritisation
If the model isn't helping your team make better decisions, you don't pay.
✓
Dissatisfaction for any reason
Within 60 days of go-live, if you're not happy with what's been built, you get every cent back.
✓
Data that turns out to be insufficient
We assess your data before building anything. If it can't support a meaningful model, we tell you upfront - at no cost.
The demo has no cost or commitment. The build is covered by the 60 day guarantee. At no point are you taking on financial risk.
GDPR GDPR compliant

Your data stays yours

We handle client data with the same care we'd want applied to our own. Every engagement is built on a clear legal foundation, not a vague privacy policy buried in fine print.

Data Processing Agreement
Every engagement starts with a signed DPA under GDPR Article 28. You know exactly what data we process, why, and for how long. Before we touch anything.
Isolated per client
Your data is stored in a separate, encrypted environment. It is never combined with another client's data, never used to train a model for anyone else.
Deleted on contract end
When the engagement ends, all your data is permanently deleted and you receive written confirmation. Nothing lingers.
Minimal data principle
We only request access to the data we actually need to build and run the model. No broad permissions, no unnecessary exports.

Frequently asked questions

How is this different from my CRM's built-in lead scoring?
CRM lead scoring uses the same generic rules for every business: number of page visits, email opens, form fills, weighted however HubSpot or Salesforce decided. Our model is trained on your specific historical conversions. It learns which combinations of signals actually predict a sale in your business. It also produces attribution, which CRM scoring doesn't do at all.
How much data do we need?
As a rule of thumb: 50+ leads per month, at least 6 months of history, and a conversion rate above 3%. The demo will assess your data and tell you exactly what's possible — there's no commitment involved.
Which tools do you integrate with?
CRM: HubSpot, Salesforce, Pipedrive, and most custom databases. Analytics: Google Analytics 4 and server logs. Email: Mailchimp, ActiveCampaign, SendGrid. Ads: Google Ads and Meta Ads. If you use something not on this list, book a demo and we'll confirm whether it's supported.
What happens to our data?
Every engagement starts with a signed Data Processing Agreement as required under GDPR. Your data is stored in an encrypted, client-specific environment, never shared or used for any other client's model, and deleted in full when the contract ends — confirmed in writing.
What does the demo involve?
A 45-minute session where we connect to your CRM, run an exploratory analysis, and show you exactly what the model would look like for your pipeline — your data quality score, estimated conversion lift, and an ROI projection based on your lead volume and average deal value. No pitch. No commitment. Just your numbers.
Julian — Founder, LeadRank

I'm an econometrics & data science student at the University of Amsterdam and previously built lead scoring models for companies including KFC and Basic-Fit at Abovo Maxlead, one of the Netherlands' leading marketing analytics agencies. LeadRank is the productised version of that work — the same methodology, built specifically for Dutch sales teams.

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Get in touch

A question, a quick demo request, or just want to know if your data is a good fit — drop us a line.